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Typically when call
center administrators think of ways to improve their business they focus on
customer service-because happy customers mean higher profits. However,
with all things considered, the focus should actually start a step earlier.
Shouldn't we first consider those that deal with the customers directly?
Ways to improve call center customer service should start with agent
appreciation because happy agents mean happy customers, which in turn means
returning business.
With the ultimate
goal of keeping customers happy, a call center should place their agent's work
environment high in priority. Sometimes, a happy, patient, call center agent
determines a customer's entire perception of your business. And if an
agent feels unhappy, unmotivated, or frustrated with their work environment it
could be reflected when they interact with a customer.
Currently, the
average turnover rate in the call center industry is 40%. There could be
several factors playing into this negative rate, but the bottom line is that
recruiting, interviewing, and training new employees costs money.
The longer an agent
retains a position, the more skills they acquire that prove valuable to their
job. Beyond that, they are more likely to feel a sense of loyalty to the
company if they are there for a substantial amount of time. But when
agents are unhappy, turnover rates rise.
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