inbound customer
Customer
relationship management refers to methods that companies use to interact with
customers wherein they accumulate consumer data from various touch points and
use it to shape customer interactions and track customer information. While CRM
is only a decade old system, it goes way ahead of the traditional selling
models if implemented strategically to profile the target market. It can also
help tracking and attend to problems in the pipeline before they get escalated.
Companies
considering call center outsourcing should keep certain CRM directions in mind,
namely, getting the customers to furnish new ideas, make the data collection
process automatic at every turn and utilizing social networking outlets to
provide rich content. The CRM should help interaction with customers reach a
very personal level, ensuring higher customer satisfaction.
Sometimes, numbers
speak louder than words as in the case of statistics on the advantages of
outsourcing. The return on investment (ROI) has to be taken into consideration
when it comes to mapping the performance of the industry in general. A survey
by Hewitt Associates undertaken in 2009 furnishes enough reasons, in terms of
benefits, for companies to go in for customer service outsourcing.
To conclude, the
coming together of call center outsourcing and CRM may take the relationship
between businesses and consumers to an altogether new level. This partnership, in
turn, might prove to be just the right potion to help your company race ahead
of the competition in this slow economy.
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